Are your Google Ads actually working? What a proper check looks like

Optimisation is regular, hands-on checking and the tidying up of an account that's already running.

It's not a one-off setup and it's not a magic trick.

Google Ads changes constantly. People search differently, competitors come and go, and your own prices and services shift.

An ad set up months ago doesn't know any of that. Optimisation is about keeping the ads matched to what you actually sell and who you actually want to reach.

When we look at an account, these are the main areas.

• Search terms. The actual words people typed before clicking. This is where wasted spend shows up first, like people looking for jobs or free DIY help when you sell a service.
• Keywords. Whether the ones being bid on still make sense, and which ones are quietly eating the budget.
• Ad wording. Whether the ads say what you want them to say, and still match the page people land on.
• Bidding. How Google is being told to spend the money, and whether that suits where the account is at.
• Google's own recommendations. Google suggests changes all the time. Some are useful, others mainly push for a bigger budget, so each one gets checked before anything is accepted.
• Settings. Locations, times, devices and other options that often haven't been touched since day one.

If any of these sound familiar, it's probably worth a check.

• Clicks are coming in but enquiries aren't.
• Nobody can say when the ads were last checked.
• The monthly bill is creeping up and you're not sure why.
• You can't see what people are searching to find you.
• The ads still mention old prices or services.
• Someone set them up once and that was that.

We start by checking what's actually running and what it's costing, then work through the areas above. Search terms and keywords usually tell the story fastest.

Then you get a plain-English summary of what was found, what we'd change and why. No techno-jargon. You decide what makes sense.

Starting from scratch?

Same thinking, just the other way 'round. The ads are planned around what you sell, who you want to reach and what you're happy to spend, rather than switching everything on and hoping for the best.

If you're running Google Ads and you're not sure what you're getting for your money, let's have a chat.

Starting from scratch or already running ads, happy to see what makes sense for you.

There's a bit more on the Google Ads Management and Optimisation page, or just get in touch.